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Misusing marketing in misleading voters

Misusing marketing in misleading voters For countless centuries leaders have used external threats as a way of unifying their populations. In these currently troubled times, political marketers can be tempted to take the easy option of following (or even stimulating) uninformed emotion among their voters rather than assuming moral and intellectual leadership. This article describes a recent example of this and highlights the potential pitfalls of such an approach. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing Emerald Publishing

Misusing marketing in misleading voters

Colin Jevons; Jane Carroll
Journal of Consumer Marketing , Volume 21 (5): 2 – Aug 1, 2004
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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
0736-3761
DOI
10.1108/07363760410549122
Publisher site
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Abstract

For countless centuries leaders have used external threats as a way of unifying their populations. In these currently troubled times, political marketers can be tempted to take the easy option of following (or even stimulating) uninformed emotion among their voters rather than assuming moral and intellectual leadership. This article describes a recent example of this and highlights the potential pitfalls of such an approach.

Journal

Journal of Consumer Marketing – Emerald Publishing

Published: Aug 1, 2004

Keywords: Electioneering; Politics; Marketing management

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