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Mining the cypher: branding and breakdance

Mining the cypher: branding and breakdance Purpose – This paper is a companion piece to the short documentary Breakin' Away . The paper aims to touch on Texas b‐boy culture and tourism, the hip‐hop industry at large, book publishing, intra‐industry media‐synergy, the Hollywood film industry and related aspects of pop culture. Design/methodology/approach – Part ethnographic memoir, part confessional, part anecdotal how‐to, the article is written in the first person and fits within the tradition of autoethnography. Findings – Given its autoethnographic focus, the paper follows several unique cases rather than attempting to abstract generalizable principles. Originality/value – The paper provides an inside view of Texas b‐boy subculture and reveals specific aspects of the hip‐hop industry. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Culture Tourism and Hospitality Research Emerald Publishing

Mining the cypher: branding and breakdance

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References (12)

Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
1750-6182
DOI
10.1108/17506181111174646
Publisher site
See Article on Publisher Site

Abstract

Purpose – This paper is a companion piece to the short documentary Breakin' Away . The paper aims to touch on Texas b‐boy culture and tourism, the hip‐hop industry at large, book publishing, intra‐industry media‐synergy, the Hollywood film industry and related aspects of pop culture. Design/methodology/approach – Part ethnographic memoir, part confessional, part anecdotal how‐to, the article is written in the first person and fits within the tradition of autoethnography. Findings – Given its autoethnographic focus, the paper follows several unique cases rather than attempting to abstract generalizable principles. Originality/value – The paper provides an inside view of Texas b‐boy subculture and reveals specific aspects of the hip‐hop industry.

Journal

International Journal of Culture Tourism and Hospitality ResearchEmerald Publishing

Published: Oct 11, 2011

Keywords: B‐boys; Hip‐hop culture; Book publishing; Media‐synergy; Hollywood; Popular culture; Young adults; Narratives

There are no references for this article.