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Minimize the Impact of the Gray Market

Minimize the Impact of the Gray Market While a company cannot control every channel of the distribution chain, there are some methods that can be used to prevent products from being pulled into the gray market. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Minimize the Impact of the Gray Market

Lowe, Larry S.; McCrohan, Kevin F.
Journal of Business Strategy , Volume 10 (6): 4 – Jun 1, 1989
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039336
Publisher site
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Abstract

While a company cannot control every channel of the distribution chain, there are some methods that can be used to prevent products from being pulled into the gray market.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Jun 1, 1989

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