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Mine the Direct Marketing Riches in Your Database

Mine the Direct Marketing Riches in Your Database Companies are ignoring a wealth of untapped marketing gold embedded in their internal customer files. If this information can be extracted from a database, it could become a key source of sales leads. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Mine the Direct Marketing Riches in Your Database

Miller, Steven
Journal of Business Strategy , Volume 10 (6): 4 – Jun 1, 1989
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039333
Publisher site
See Article on Publisher Site

Abstract

Companies are ignoring a wealth of untapped marketing gold embedded in their internal customer files. If this information can be extracted from a database, it could become a key source of sales leads.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Jun 1, 1989

There are no references for this article.