Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Millennial travel vlogs: emergence of a new form of virtual tourism in the post-pandemic era?

Millennial travel vlogs: emergence of a new form of virtual tourism in the post-pandemic era? This paper aims to present the authors’ perspectives on the new narrative styles adopted by international millennial travel vloggers during the COVID-19 pandemic. They aim to promote virtual tourism, and the authors present six examples of millennial vloggers. Considering tighter government regulations relating to travel, vloggers have developed novel ways of content creation through “travel writing.”Design/methodology/approachThe authors used narrative analysis to review their sample of vlogs and how specific changes in each vlogging stage are motivated by viewer expectancy.FindingsMillennial vlogger couples are using the YouTube platform to meet the demand for virtual tourism.Research limitations/implicationsThis study provides new ways of looking at travel vlogging as an occupation and means of entertainment. However, the current dynamic situation may well lead to further challenges for this kind of research.Practical implicationsThe implications relate to the provision of a better understanding of the scope for virtual tourism and how it can lead to new avenues for tourism development.Originality/valueThe authors reviewed millennial vloggers during the COVID-19 pandemic and applied narratology to the vlogs to better analyse the changes caused by the pandemic. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Worldwide Hospitality and Tourism Themes Emerald Publishing

Millennial travel vlogs: emergence of a new form of virtual tourism in the post-pandemic era?

Download PDF
11 pages

Loading next page...
 
/lp/emerald-publishing/millennial-travel-vlogs-emergence-of-a-new-form-of-virtual-tourism-in-htV3l60RdO

References (16)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1755-4217
DOI
10.1108/whatt-05-2021-0077
Publisher site
See Article on Publisher Site

Abstract

This paper aims to present the authors’ perspectives on the new narrative styles adopted by international millennial travel vloggers during the COVID-19 pandemic. They aim to promote virtual tourism, and the authors present six examples of millennial vloggers. Considering tighter government regulations relating to travel, vloggers have developed novel ways of content creation through “travel writing.”Design/methodology/approachThe authors used narrative analysis to review their sample of vlogs and how specific changes in each vlogging stage are motivated by viewer expectancy.FindingsMillennial vlogger couples are using the YouTube platform to meet the demand for virtual tourism.Research limitations/implicationsThis study provides new ways of looking at travel vlogging as an occupation and means of entertainment. However, the current dynamic situation may well lead to further challenges for this kind of research.Practical implicationsThe implications relate to the provision of a better understanding of the scope for virtual tourism and how it can lead to new avenues for tourism development.Originality/valueThe authors reviewed millennial vloggers during the COVID-19 pandemic and applied narratology to the vlogs to better analyse the changes caused by the pandemic.

Journal

Worldwide Hospitality and Tourism Themes – Emerald Publishing

Published: Oct 11, 2021

Keywords: Millennial travellers; YouTube; Narrative style; Vlogs (video blogs); Virtual tourism; COVID-19

There are no references for this article.