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MicroLink strategy drives innovation Estonian IT company plays catch‐up with competition

MicroLink strategy drives innovation Estonian IT company plays catch‐up with competition Purpose – The aim is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the article in context. Findings – When people think of innovation it is generally in terms of new products or services. This may be especially so in the context of IT where recent decades have seen a constant stream of new offerings, usually marketed with the prefix “innovative”. Practical implications – The piece provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

MicroLink strategy drives innovation Estonian IT company plays catch‐up with competition

Strategic Direction , Volume 28 (2): 3 – Jan 13, 2012

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Publisher
Emerald Publishing
Copyright
Copyright © 2012 Emerald Group Publishing Limited. All rights reserved.
ISSN
0258-0543
DOI
10.1108/02580541211198427
Publisher site
See Article on Publisher Site

Abstract

Purpose – The aim is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the article in context. Findings – When people think of innovation it is generally in terms of new products or services. This may be especially so in the context of IT where recent decades have seen a constant stream of new offerings, usually marketed with the prefix “innovative”. Practical implications – The piece provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Journal

Strategic DirectionEmerald Publishing

Published: Jan 13, 2012

Keywords: Estonia; Innovation; Strategic decisions; Information technology; External environment; Organizational capabilities; Corporate strategy; IT company

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