Methodology issues in cross‐cultural sourcing research ‐ a primer

Methodology issues in cross‐cultural sourcing research ‐ a primer Methodological consistency and rigour continue to be remaining challenges in cross‐cultural research. Scholars need to reach a degree of standardization in the choice and application of research methods in conducting research across national and cultural boundaries. Seeks to propose a general framework for conducting cross‐cultural research and to demonstrate the use of such a framework to a specific research domain ‐ global sourcing activities. In the process reviews the existing empirical work in global sourcing and illustrates the application of appropriate research procedures. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Intelligence & Planning Emerald Publishing

Methodology issues in cross‐cultural sourcing research ‐ a primer

Marketing Intelligence & Planning, Volume 15 (5): 8 – Sep 1, 1997

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Publisher
Emerald Publishing
Copyright
Copyright © 1997 MCB UP Ltd. All rights reserved.
ISSN
0263-4503
DOI
10.1108/02634509710177279
Publisher site
See Article on Publisher Site

Abstract

Methodological consistency and rigour continue to be remaining challenges in cross‐cultural research. Scholars need to reach a degree of standardization in the choice and application of research methods in conducting research across national and cultural boundaries. Seeks to propose a general framework for conducting cross‐cultural research and to demonstrate the use of such a framework to a specific research domain ‐ global sourcing activities. In the process reviews the existing empirical work in global sourcing and illustrates the application of appropriate research procedures.

Journal

Marketing Intelligence & PlanningEmerald Publishing

Published: Sep 1, 1997

Keywords: Cross‐cultural research; Global research; Methodology

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