Messaging, monetary incentives, and participation in wellness programs

Messaging, monetary incentives, and participation in wellness programs PurposeMany companies in the USA have corporate wellness programs but are having trouble encouraging employees to take part in these programs. Even with monetary incentives, many employees do not join. The purpose of this paper is to consider whether timely reminders combined with monetary incentives improve participation in health benefit programs.Design/methodology/approachEmployees of a large manufacturing company across multiple facilities were encouraged to enroll in a messaging service. Once a week, members received an SMS or e-mail reminder to complete a Health Risk Assessment (HRA) and Health Action Plan (HAP). The authors segmented employees based on prior year health insurance plan choice and HRA participation to analyze current HRA and HAP completion, with and without intervention.FindingsThe intervention increased completion rates 6 percent for subgroups that completed the HRA in the prior year and 34–37 percent for those that did not.Practical implicationsCorporate wellness programs should develop good communication channels with employees. The effectiveness of such programs will depend also on employee engagement.Originality/valueWith better communication, companies could raise participation in corporate wellness programmes and potentially reduce some of the monetary incentives that they currently offer. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Workplace Health Management Emerald Publishing

Messaging, monetary incentives, and participation in wellness programs

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1753-8351
DOI
10.1108/IJWHM-11-2018-0148
Publisher site
See Article on Publisher Site

Abstract

PurposeMany companies in the USA have corporate wellness programs but are having trouble encouraging employees to take part in these programs. Even with monetary incentives, many employees do not join. The purpose of this paper is to consider whether timely reminders combined with monetary incentives improve participation in health benefit programs.Design/methodology/approachEmployees of a large manufacturing company across multiple facilities were encouraged to enroll in a messaging service. Once a week, members received an SMS or e-mail reminder to complete a Health Risk Assessment (HRA) and Health Action Plan (HAP). The authors segmented employees based on prior year health insurance plan choice and HRA participation to analyze current HRA and HAP completion, with and without intervention.FindingsThe intervention increased completion rates 6 percent for subgroups that completed the HRA in the prior year and 34–37 percent for those that did not.Practical implicationsCorporate wellness programs should develop good communication channels with employees. The effectiveness of such programs will depend also on employee engagement.Originality/valueWith better communication, companies could raise participation in corporate wellness programmes and potentially reduce some of the monetary incentives that they currently offer.

Journal

International Journal of Workplace Health ManagementEmerald Publishing

Published: Sep 26, 2019

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