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Members Only Fashions a Unique Selling Strategy

Members Only Fashions a Unique Selling Strategy This menswear manufacturer has devoted entire advertising budgets to antidrug and voter registration campaigns. Working closely with its media advisers, this strategy helped the company to realize a major increase in sales. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Members Only Fashions a Unique Selling Strategy

Goldsmith, Herb
Journal of Business Strategy , Volume 10 (3): 4 – Mar 1, 1989
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039302
Publisher site
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Abstract

This menswear manufacturer has devoted entire advertising budgets to antidrug and voter registration campaigns. Working closely with its media advisers, this strategy helped the company to realize a major increase in sales.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Mar 1, 1989

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