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Media Strategies

Media Strategies Regardless of how well a company communicates with the press, it stands a good chance of being burned on occasion. From minor misquote to major hatchetjob, these real and perceived offenses occupy the attention of senior managers and their advisors, whose polite clarifications and outraged denials fill the Letters to the Editor section of every business and trade publication. Unfortunately, no standard methodology exists for redress of grievances with the press. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Media Strategies

Andrew, Gordon G.
Journal of Business Strategy , Volume 15 (2): 5 – Feb 1, 1994
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039622
Publisher site
See Article on Publisher Site

Abstract

Regardless of how well a company communicates with the press, it stands a good chance of being burned on occasion. From minor misquote to major hatchetjob, these real and perceived offenses occupy the attention of senior managers and their advisors, whose polite clarifications and outraged denials fill the Letters to the Editor section of every business and trade publication. Unfortunately, no standard methodology exists for redress of grievances with the press.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Feb 1, 1994

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