Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You and Your Team.

Learn More →

Media and entertainment 2010 scenario the open media company of the future

Media and entertainment 2010 scenario the open media company of the future The metatrends that are revolutionizing the media and entertainment industry are also rocking other industries. Many industries can learn from this IBM Consulting articles presentation of trends, its recommended new business model and a scenario of what the industry will be like in the year 2010. The dilemma digital technology that enables customers to easily copy and distribute new offerings threatens the economics of the industry but also opens new business frontiers. The need to create an open media company. The closed and proprietary media and entertainment business models of years past will give way to open media business strategies that will enable forwardlooking companies to exploit significant opportunities for profitability within these trends. The economics while, at present, digital technologies, such as those that permit easy copying, undermine the traditional economics of the media business they also can create new business models and opportunities. New digital technologies will support improved business intelligence, thus enabling the open media firm to identify highervalue business components and assets. In the uncertain markets described in the scenario, companies will employ advanced data analytics to adapt and respond to changing conditions. Digital management capabilities will likely become a core competency and differentiator. The guidelines ten strategic guidelines for players evolving toward becoming the open media company of the future are offered. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategy & Leadership Emerald Publishing

Media and entertainment 2010 scenario the open media company of the future

Strategy & Leadership , Volume 32 (4): 11 – Aug 1, 2004

Loading next page...
 
/lp/emerald-publishing/media-and-entertainment-2010-scenario-the-open-media-company-of-the-slnVCpzjEE
Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1087-8572
DOI
10.1108/10878570410699627
Publisher site
See Article on Publisher Site

Abstract

The metatrends that are revolutionizing the media and entertainment industry are also rocking other industries. Many industries can learn from this IBM Consulting articles presentation of trends, its recommended new business model and a scenario of what the industry will be like in the year 2010. The dilemma digital technology that enables customers to easily copy and distribute new offerings threatens the economics of the industry but also opens new business frontiers. The need to create an open media company. The closed and proprietary media and entertainment business models of years past will give way to open media business strategies that will enable forwardlooking companies to exploit significant opportunities for profitability within these trends. The economics while, at present, digital technologies, such as those that permit easy copying, undermine the traditional economics of the media business they also can create new business models and opportunities. New digital technologies will support improved business intelligence, thus enabling the open media firm to identify highervalue business components and assets. In the uncertain markets described in the scenario, companies will employ advanced data analytics to adapt and respond to changing conditions. Digital management capabilities will likely become a core competency and differentiator. The guidelines ten strategic guidelines for players evolving toward becoming the open media company of the future are offered.

Journal

Strategy & LeadershipEmerald Publishing

Published: Aug 1, 2004

There are no references for this article.

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$499/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month