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Media and entertainment 2010 scenario the open media company of the future

Media and entertainment 2010 scenario the open media company of the future The metatrends that are revolutionizing the media and entertainment industry are also rocking other industries. Many industries can learn from this IBM Consulting articles presentation of trends, its recommended new business model and a scenario of what the industry will be like in the year 2010. The dilemma digital technology that enables customers to easily copy and distribute new offerings threatens the economics of the industry but also opens new business frontiers. The need to create an open media company. The closed and proprietary media and entertainment business models of years past will give way to open media business strategies that will enable forwardlooking companies to exploit significant opportunities for profitability within these trends. The economics while, at present, digital technologies, such as those that permit easy copying, undermine the traditional economics of the media business they also can create new business models and opportunities. New digital technologies will support improved business intelligence, thus enabling the open media firm to identify highervalue business components and assets. In the uncertain markets described in the scenario, companies will employ advanced data analytics to adapt and respond to changing conditions. Digital management capabilities will likely become a core competency and differentiator. The guidelines ten strategic guidelines for players evolving toward becoming the open media company of the future are offered. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategy & Leadership Emerald Publishing

Media and entertainment 2010 scenario the open media company of the future

Berman, Saul
Strategy & Leadership , Volume 32 (4): 11 – Aug 1, 2004
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1087-8572
DOI
10.1108/10878570410699627
Publisher site
See Article on Publisher Site

Abstract

The metatrends that are revolutionizing the media and entertainment industry are also rocking other industries. Many industries can learn from this IBM Consulting articles presentation of trends, its recommended new business model and a scenario of what the industry will be like in the year 2010. The dilemma digital technology that enables customers to easily copy and distribute new offerings threatens the economics of the industry but also opens new business frontiers. The need to create an open media company. The closed and proprietary media and entertainment business models of years past will give way to open media business strategies that will enable forwardlooking companies to exploit significant opportunities for profitability within these trends. The economics while, at present, digital technologies, such as those that permit easy copying, undermine the traditional economics of the media business they also can create new business models and opportunities. New digital technologies will support improved business intelligence, thus enabling the open media firm to identify highervalue business components and assets. In the uncertain markets described in the scenario, companies will employ advanced data analytics to adapt and respond to changing conditions. Digital management capabilities will likely become a core competency and differentiator. The guidelines ten strategic guidelines for players evolving toward becoming the open media company of the future are offered.

Journal

Strategy & Leadership – Emerald Publishing

Published: Aug 1, 2004

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