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Measuring shared cultural characteristics in Malaysia: scale development and validation

Measuring shared cultural characteristics in Malaysia: scale development and validation PurposeThe purpose of this paper is to assess statistically the shared cultural values scale that incorporates Malaysia’s multi-ethnic cultural values.Design/methodology/approachThis study involved three phase statistical testing. In the first phase, the authors evaluated the 152 items for the affiliation, community embeddedness, respecting elders, harmony, faith, brotherhood, morality, future orientation, conformity and survival cultural dimensions with a sample of 270 employees from three organizations. In the second phase, 355 employees from two organizations completed a survey test-retest reliability and a factor analysis consisting of community embeddedness, focus on respect, conformity and future orientation as a four-factors solution with 22 items. Confirmatory factor analysis based on data from 310 employees in two organizations verified that the four dimensions correlated with affective commitment.FindingsThe results suggest that shared cultural characteristics is a multidimensional construct and at the individual level makes a unique contribution in explaining employees’ affective commitment. Managers from multinational corporations operating in this emerging market will benefit from this new scale because they can use it to identify specific individual cultural characteristics within their organization and develop a strategy to target employees’ affective commitment.Originality/valueThe new shared cultural characteristics scale for Malaysia’s multi-ethnic society demonstrates adequate reliability, validity and across-organization generalizability for this specific cross-cultural communication setting. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Cross Cultural & Strategic Management Emerald Publishing

Measuring shared cultural characteristics in Malaysia: scale development and validation

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
2059-5794
DOI
10.1108/ccsm-09-2018-0137
Publisher site
See Article on Publisher Site

Abstract

PurposeThe purpose of this paper is to assess statistically the shared cultural values scale that incorporates Malaysia’s multi-ethnic cultural values.Design/methodology/approachThis study involved three phase statistical testing. In the first phase, the authors evaluated the 152 items for the affiliation, community embeddedness, respecting elders, harmony, faith, brotherhood, morality, future orientation, conformity and survival cultural dimensions with a sample of 270 employees from three organizations. In the second phase, 355 employees from two organizations completed a survey test-retest reliability and a factor analysis consisting of community embeddedness, focus on respect, conformity and future orientation as a four-factors solution with 22 items. Confirmatory factor analysis based on data from 310 employees in two organizations verified that the four dimensions correlated with affective commitment.FindingsThe results suggest that shared cultural characteristics is a multidimensional construct and at the individual level makes a unique contribution in explaining employees’ affective commitment. Managers from multinational corporations operating in this emerging market will benefit from this new scale because they can use it to identify specific individual cultural characteristics within their organization and develop a strategy to target employees’ affective commitment.Originality/valueThe new shared cultural characteristics scale for Malaysia’s multi-ethnic society demonstrates adequate reliability, validity and across-organization generalizability for this specific cross-cultural communication setting.

Journal

Cross Cultural & Strategic ManagementEmerald Publishing

Published: Jan 1, 1

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