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Measurement in a cross-cultural environment: survey translation issues

Measurement in a cross-cultural environment: survey translation issues Focuses on the issue of survey translation and different translation alternatives available to researchers. As marketers attempt to better understand and serve the needs of the global consumer, they face a culturally diverse population. When conducting research with different cultural groups, it is necessary to utilize culturally and linguistically appropriate instruments to measure various concepts. Frequently, details of instrument development are very limited, or omitted from presentation of research results. An instrument that is not properly adapted can have serious ramifications for study conclusions. This study attempts to identify alternatives for survey translation (specifically with a Hispanic subgroup), and provides some empirical evidence as to the effectiveness of a combination of these methods. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Qualitative Market Research: An International Journal Emerald Publishing

Measurement in a cross-cultural environment: survey translation issues

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
1352-2752
DOI
10.1108/13522750010322070
Publisher site
See Article on Publisher Site

Abstract

Focuses on the issue of survey translation and different translation alternatives available to researchers. As marketers attempt to better understand and serve the needs of the global consumer, they face a culturally diverse population. When conducting research with different cultural groups, it is necessary to utilize culturally and linguistically appropriate instruments to measure various concepts. Frequently, details of instrument development are very limited, or omitted from presentation of research results. An instrument that is not properly adapted can have serious ramifications for study conclusions. This study attempts to identify alternatives for survey translation (specifically with a Hispanic subgroup), and provides some empirical evidence as to the effectiveness of a combination of these methods.

Journal

Qualitative Market Research: An International Journal – Emerald Publishing

Published: Jun 1, 2000

Keywords: Marketing research; Global marketing; National cultures; Foreign languages

References

  • On cross‐cultural comparability
    Berry, J.W
  • Back translation for cross‐cultural research
    Brislin, R.W
  • Cross Cultural Research Methods
    Brislin, R.W; Lonner, W.J.; Thorndike, R.M