In September 1990 the Meadowhall Regional Shopping Centre inSheffields Lower Don Valley opened its doors to trading. There has beenmuch speculation of its anticipated impact on neighbouring shoppingcentres. The Regional Shopping Centre phenomenon is briefly examinedbefore looking at the likely impact of Meadowhall on Sheffield CityCentre and Rotherham in more detail. Both centres face a number ofproblems in retail provision. Sheffield City Centre is hampered by itslinear nature with three distinct areas of retailing. Like many towncentres, problems of traffic congestion and the need for more parkingare evident in both cases. Meadowhall provides 12,000 free parkingspaces and will attract the car owner. With car ownership on theincrease this has implications for existing retailers. Finally, thequestion of whether any initiatives are being proposed by public andprivate bodies to promote the traditional high street shoppingenvironment in Sheffield or Rotherham is examined.
International Journal of Retail & Distribution Management – Emerald Publishing
Published: Jan 1, 1991