Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Mass customization – at a profit

Mass customization – at a profit Reports on Management Round table′s conference on “Mass customization – at a profit: any variety, any time, anywhere”, which attempted to explain the implications of mass customization and how companies are utilizing it to satisfy customers. Provides a summary of the methods, ideas and conclusions from the conference, giving ideas from Joseph Pine and Stan Davis on responding to the customer; outlines a report from IBM′s senior director of product design, explaining how IBM used creative imagination in engineering to customize PCs for its consumers. Concludes that mass customization will define leading organizations in the next century, along with rapid turnover from customer specification to actual product. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png World Class Design to Manufacture Emerald Publishing

Mass customization – at a profit

World Class Design to Manufacture , Volume 2 (1): 4 – Feb 1, 1995

Loading next page...
 
/lp/emerald-publishing/mass-customization-at-a-profit-1QKNgiMNux
Publisher
Emerald Publishing
Copyright
none
ISSN
1352-3074
DOI
10.1108/09642369310077779
Publisher site
See Article on Publisher Site

Abstract

Reports on Management Round table′s conference on “Mass customization – at a profit: any variety, any time, anywhere”, which attempted to explain the implications of mass customization and how companies are utilizing it to satisfy customers. Provides a summary of the methods, ideas and conclusions from the conference, giving ideas from Joseph Pine and Stan Davis on responding to the customer; outlines a report from IBM′s senior director of product design, explaining how IBM used creative imagination in engineering to customize PCs for its consumers. Concludes that mass customization will define leading organizations in the next century, along with rapid turnover from customer specification to actual product.

Journal

World Class Design to ManufactureEmerald Publishing

Published: Feb 1, 1995

Keywords: Organizational performance; Customer satisfaction; Customization

References