Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Maslow's hierarchy and food tourism in Finland: five cases

Maslow's hierarchy and food tourism in Finland: five cases Purpose – The purpose of this paper is to explore the sectors of food tourism in Finland by using Maslow's hierarchy of needs in the classification. Design/methodology/approach – Previous research on food tourism concentrates on the role of food as an attraction, as a cultural phenomenon, and as an experience. Moreover, food from productional and motivational viewpoints is reviewed briefly. The empirical data consists both of the secondary data and an interview. Findings – The findings introduce five sectors of food tourism where the needs and motivations are linked with Maslow's hierarchy of needs. Practical implications – The practical implications are that the food tourism promoters could emphasize the needs and motivations when marketing food tourism services. Originality/value – Sectors of food tourism in Finland classified by the hierarchy of needs are presented, providing practical implications for food tourism promoters and thus offering motivations for food tourism. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Food Journal Emerald Publishing

Maslow's hierarchy and food tourism in Finland: five cases

British Food Journal , Volume 109 (9): 14 – Sep 11, 2007

Loading next page...
 
/lp/emerald-publishing/maslow-s-hierarchy-and-food-tourism-in-finland-five-cases-zEzHHGE3it
Publisher
Emerald Publishing
Copyright
Copyright © 2007 Emerald Group Publishing Limited. All rights reserved.
ISSN
0007-070X
DOI
10.1108/00070700710780698
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to explore the sectors of food tourism in Finland by using Maslow's hierarchy of needs in the classification. Design/methodology/approach – Previous research on food tourism concentrates on the role of food as an attraction, as a cultural phenomenon, and as an experience. Moreover, food from productional and motivational viewpoints is reviewed briefly. The empirical data consists both of the secondary data and an interview. Findings – The findings introduce five sectors of food tourism where the needs and motivations are linked with Maslow's hierarchy of needs. Practical implications – The practical implications are that the food tourism promoters could emphasize the needs and motivations when marketing food tourism services. Originality/value – Sectors of food tourism in Finland classified by the hierarchy of needs are presented, providing practical implications for food tourism promoters and thus offering motivations for food tourism.

Journal

British Food JournalEmerald Publishing

Published: Sep 11, 2007

Keywords: Food products; Analytical hierarchy process; Motivation (psychology); Personal needs; Tourism; Finland

References