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Marketing to the HispanicAmerican Community

Marketing to the HispanicAmerican Community In these financially constrained times, should your company spend money developing ways to sell your products or services to Hispanics Unless you can afford to overlook a booming 171billion market, the answer is a resounding yes. The Hispanic market will be even more significant in the coming years Hispanics are the US's numberone growth market due to high birth and immigration rates. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Marketing to the HispanicAmerican Community

Livingston, Stuart
Journal of Business Strategy , Volume 13 (2): 4 – Feb 1, 1992
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039483
Publisher site
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Abstract

In these financially constrained times, should your company spend money developing ways to sell your products or services to Hispanics Unless you can afford to overlook a booming 171billion market, the answer is a resounding yes. The Hispanic market will be even more significant in the coming years Hispanics are the US's numberone growth market due to high birth and immigration rates.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Feb 1, 1992

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