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Marketing to older adults

Marketing to older adults Presents a current overview of the issues and available knowledgeregarding marketers understanding of how to reach older consumers.Presents contradictory beliefs about older consumers and various methodsfor marketing to them. Offers reasons for these contradictions, andpresents a blueprint to help decision makers evaluate information in thefield and formulate effective strategies. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing Emerald Publishing

Marketing to older adults

Journal of Consumer Marketing , Volume 8 (4): 9 – Apr 1, 1991

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0736-3761
DOI
10.1108/07363769110035135
Publisher site
See Article on Publisher Site

Abstract

Presents a current overview of the issues and available knowledgeregarding marketers understanding of how to reach older consumers.Presents contradictory beliefs about older consumers and various methodsfor marketing to them. Offers reasons for these contradictions, andpresents a blueprint to help decision makers evaluate information in thefield and formulate effective strategies.

Journal

Journal of Consumer MarketingEmerald Publishing

Published: Apr 1, 1991

There are no references for this article.