Marketing the public library service to the full‐time employed: future directions?

Marketing the public library service to the full‐time employed: future directions? Develops an earlier discussion in which the authors argued that the public library service fails in a number of ways to provide an effective service to the full‐time employed. Suggests the characteristics of an effective service for such a market segment using the marketing mix framework. The methods examined concentrate on distribution systems which have the potential to minimize cost to the consumer and to maximize timeliness and convenience of location. Contends that such methods fall into three main categories: in‐house, outreach and remote access. Examines these three categories of service for their suitability, and considers funding, methods of publicity and the control processes necessary to continuity of service effectiveness. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Library Management Emerald Publishing

Marketing the public library service to the full‐time employed: future directions?

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Publisher
Emerald Publishing
Copyright
Copyright © 1997 MCB UP Ltd. All rights reserved.
ISSN
0143-5124
DOI
10.1108/01435129710176760
Publisher site
See Article on Publisher Site

Abstract

Develops an earlier discussion in which the authors argued that the public library service fails in a number of ways to provide an effective service to the full‐time employed. Suggests the characteristics of an effective service for such a market segment using the marketing mix framework. The methods examined concentrate on distribution systems which have the potential to minimize cost to the consumer and to maximize timeliness and convenience of location. Contends that such methods fall into three main categories: in‐house, outreach and remote access. Examines these three categories of service for their suitability, and considers funding, methods of publicity and the control processes necessary to continuity of service effectiveness.

Journal

Library ManagementEmerald Publishing

Published: Aug 1, 1997

Keywords: Distribution systems; Employees; Information services; Public libraries; Working hours

References

  • An evaluation of current public library service to the full‐time employed
    Wadley, A.; Broady, J.; Hayward, T.

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