This article considers solutions to the one of the areas of greatest weakness in corporate university management, that of the marketing of its purpose and benefits. It draws upon a stakeholder framework to define the different relational perspectives which have to be managed for success in establishing the corporate university brand as having the capability to deliver career potential and also add another level of value to the enterprise at all levels.
Journal of Workplace Learning – Emerald Publishing
Published: Oct 1, 2004
Keywords: Corporate ventures; Educational systems and institutions; Marketing strategy; Professional education; Career development; Workplace learning
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