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Marketing Strategies

Marketing Strategies It's easy to say the customer is king, but harder to walk the talk. Here's how leadingedge companies are dealing with customers, and the lessons they're learning from them. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Marketing Strategies

Thompson, Harvey
Journal of Business Strategy , Volume 19 (4): 6 – Apr 1, 1998
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039946
Publisher site
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Abstract

It's easy to say the customer is king, but harder to walk the talk. Here's how leadingedge companies are dealing with customers, and the lessons they're learning from them.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Apr 1, 1998

There are no references for this article.