Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/emerald-publishing/marketing-standardization-within-global-industries-an-empirical-study-EBl5FKjJXw
References (71)
-
I. Ronkainen, Ivan Menezes (1996)
Implementing global marketing strategyInternational Marketing Review, 13
-
10.2307/1252247
-
K. Ohmae (1985)
Triad power : the coming shape of global competition -
10.1016/0167-8116(92)90002-3
-
V. Govindarajan (1989)
Implementing competitive strategies at the business unit level: Implications of matching managers to strategiesSouthern Medical Journal, 10
-
Peter Walters (1986)
International Marketing Policy: A Discussion of the Standardization Construct and its Relevance for Corporate PolicyJournal of International Business Studies, 17
-
10.2307/255955
-
K. Southwood (1978)
Substantive Theory and Statistical Interaction: Five ModelsAmerican Journal of Sociology, 83
-
B Kogut
Designing global strategies: comparative and competitive value‐added chains -
J.S Hill, R.R Still
Adapting products to LDC taste’ -
S.F Slater, N.E Aaby
The top management team’s influence on the product development process: decision‐making styles, product strategy and new product performance -
Rakesh Sambharya (1996)
FOREIGN EXPERIENCE OF TOP MANAGEMENT TEAMS AND INTERNATIONAL DIVERSIFICATION STRATEGIES OF U.S. MULTINATIONAL CORPORATIONSStrategic Management Journal, 17
-
R. Bartels (1968)
Are Domestic and International Marketing Dissimilar?Journal of Marketing, 32
-
10.2307/255990
-
Shaoming Zou (1994)
Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market VenturesJournal of Marketing, 58
-
S. Kobrin (1994)
Is There a Relationship Between a Geocentric Mind-Set and Multinational Strategy?Journal of International Business Studies, 25
-
10.2307/1252038
-
Y. Wind (1986)
THE MYTH OF GLOBALIZATIONJournal of Consumer Marketing, 3
-
M. Porter (1986)
Competition in Global Industries -
(1989)
Evolution of Global Marketing Strategy : Scale, Scope, and Synergy -
P. Rau, J. Preble (1987)
STANDARDISATION OF MARKETING STRATEGY BY MULTINATIONALSInternational Marketing Review, 4
-
R. Miles, C. Snow, A. Meyer, H. Coleman (1978)
Organizational strategy, structure, and process.Academy of management review. Academy of Management, 3 3
-
10.2307/3150783
-
10.2307/1249763
-
R. Bartels (1968)
The General Theory of MarketingJournal of Marketing, 32
-
T. Hout, M. Porter, E. Rudden (1982)
How Global Companies Win Out -
L.G Johnsson
International coordination of marketing: the Scandinavian experience -
Rosalie Tung, E. Miller (1988)
Managing in the Twenty-first Century: The Need for Global Orientation -
J. Boddewyn, R. Soehl, Jacques Picard (1986)
Standardization in international marketing: Is Ted Levitt in fact right?Business Horizons, 29
-
Ingo Theuerkauf, D. Ernst, A. Mahini (1996)
Think Local, Organize ...? -
10.2307/256341
-
John Michel, D. Hambrick (1992)
DIVERSIFICATION POSTURE AND TOP MANAGEMENT TEAM CHARACTERISTICSAcademy of Management Journal, 35
-
J. Quelch, Helen Bloom (1996)
The Return of the Country Manager -
V. Govindarajan (1988)
A Contingency Approach to Strategy Implementation at the Business-Unit Level: Integrating Administrative Mechanisms with StrategyAcademy of Management Journal, 31
-
J. Johansson, George Yip (1994)
Exploiting globalization potential: U.S. and japanese strategiesSouthern Medical Journal, 15
-
Chia-Ling Liu (2009)
Advances in International MarketingJournal of Marketing, 20
-
R. Kreutzer (1988)
Marketing‐Mix Standardisation: An Integrated Approach in Global MarketingEuropean Journal of Marketing, 22
-
M. Hitt, R. Ireland (1985)
Corporate distinctive competence, strategy, industry and performanceSouthern Medical Journal, 6
-
S.C Jain
Standardization of international marketing strategy: some research hypotheses -
J. Boddewyn, R. Grosse (1995)
American Marketing in the European Union: Standardization's Uneven Progress 1973-1993European Journal of Marketing, 29
-
A. Edstrom, Jay Galbraith (1977)
Transfer of Managers as a Coordination and Control Strategy in Multinational Organizations.Administrative Science Quarterly, 22
-
W. Keegan (1969)
Multinational Product Planning: Strategic AlternativesJournal of Marketing, 33
-
Kendall Roth (1995)
Managing international interdependence: CEO characteristics in a resource-based frameworkAcademy of Management Journal, 38
-
J. Quelch (1986)
Customizing Global MarketingThe International Executive, 28
-
R.D. Buzzell
Can you standardize multinational marketing? -
A. Szilagyi, D. Schweiger (1984)
Matching Managers to Strategies: A Review and Suggested FrameworkAcademy of Management Review, 9
-
10.2307/256471
-
T. Levitt (1983)
THE GLOBALIZATION OF MARKETS, 61
-
Shaoming Zou, D. Andrus, D. Norvell (1997)
Standardization of international marketing strategy by firms from a developing countryInternational Marketing Review, 14
-
I.A Ronkainen, I Menezes
Implementing global marketing strategy: an interview with Whirlpool Corporation -
B. Kogut (1986)
Designing global strategies: profiting from operation flexibilityThe International Executive, 28
-
M. Agrawal (1995)
Review of a 40‐year debate in international advertisingInternational Marketing Review, 12
-
10.2307/1248747
-
C. Schoonhoven (1981)
Problems with contingency theory: testing assumptions hidden within the language of contingency "theory.".Administrative science quarterly, 26 3
-
M. Porter (1985)
Competitive Advantage: Creating and Sustaining Superior Performance -
R. Cummins, D. King. (1973)
THE INTERACTION OF GROUP SIZE AND TASK STRUCTURE IN AN INDUSTRIAL ORGANIZATIONPersonnel Psychology, 26
-
J. Quelch (1992)
The New Country Managers -
S. Kobrin (1991)
AN EMPIRICAL ANALYSIS OF THE DETERMINANTS OF GLOBAL INTEGRATIONSouthern Medical Journal, 12
-
Stephen Tallman (1990)
Managing across Borders: The Transnational SolutionJournal of International Business Studies, 21
-
Anil Gupta, V. Govindarajan (1986)
Resource Sharing Among Sbus: Strategic Antecedents and Administrative ImplicationsAcademy of Management Journal, 29
-
K. Kashani
Beware the pitfalls of global marketing -
Andrew Parsons (1996)
Nestle: the visions of local managers -
S. Çavuşgil, Shaoming Zou, G. Naidu (1993)
Product and Promotion Adaptation in Export Ventures: An Empirical InvestigationJournal of International Business Studies, 24
-
Anil Gupta, V. Govindarajan (1984)
Business Unit Strategy, Managerial Characteristics, and Business Unit Effectiveness at Strategy ImplementationAcademy of Management Journal, 27
-
J. Armstrong, Terry Overton (1977)
Estimating Nonresponse Bias in Mail SurveysJournal of Marketing Research, 14
-
10.2307/1251525
-
S. Ghoshal, N. Nohria (1989)
Internal differentiation within multinational corporationsSouthern Medical Journal, 10
-
M. Hitt, R. Ireland, K. Palia (1982)
Industrial Firms' Grand Strategy and Functional Importance: Moderating Effects of Technology and UncertaintyAcademy of Management Journal, 25
-
(1980)
Competitive Strategy: Techniques for Analyzing Industries and Competitors -
S. Samiee, Kendall Roth (1992)
The Influence of Global Marketing Standardization on PerformanceJournal of Marketing, 56
-
L.H Peters, E.J O’Conner, S.L. Wise
The specification and testing of useful moderator variable hypotheses
- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2000 MCB UP Ltd. All rights reserved.
- ISSN
- 0265-1335
- DOI
- 10.1108/02651330010314696
- Publisher site
- See Article on Publisher Site
Abstract
Examines the relationship between global standardization and performance within the global industry context. For firms competing in global industries that emphasize high-tech, industrial products, global standardization was found to be positively related to organizational performance. In addition, considers the moderating effect of managerial characteristics on the global standardization-performance relationship. Results indicate that the subsidiary manager's marketing experience strengthened the global standardization-performance relationship, but the manager's international experience did not have a moderating effect. In summary, results show that global standardization can be an effective strategic option when implemented consistently with organizational contingencies.
Journal
International Marketing Review – Emerald Publishing
Published: Feb 1, 2000
Keywords: Globalization; Organizational performance; International business