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Marketing Planning A Sevenstage Process

Marketing Planning A Sevenstage Process A concise review is presented of the many books and articles whichhave been written on the subject of marketing planning. The aim is toprovide the marketing practitioner with a simple, stepbystep guidedescribing all the major processes, concepts, tools andtechniques involved. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Intelligence & Planning Emerald Publishing

Marketing Planning A Sevenstage Process

Marketing Intelligence & Planning , Volume 8 (7): 8 – Jul 1, 1990

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0263-4503
DOI
10.1108/EUM0000000001093
Publisher site
See Article on Publisher Site

Abstract

A concise review is presented of the many books and articles whichhave been written on the subject of marketing planning. The aim is toprovide the marketing practitioner with a simple, stepbystep guidedescribing all the major processes, concepts, tools andtechniques involved.

Journal

Marketing Intelligence & PlanningEmerald Publishing

Published: Jul 1, 1990

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