Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/emerald-publishing/marketing-orientation-and-its-determinants-an-empirical-analysis-KDZn1B2n4P
References (90)
-
(1993)
Marketing Orientation: How to Grasp the Phenomenon -
(1991)
Communicating with a hidden market -
(1993)
How to Grasp the Phenomenon» In Marketing for the New Europe: Dealing with Complexity -
(1988)
What the Hell is Market Oriented ? -
(1984)
Situational dimensions and decision criteria in industrial buying: Theoretical and empirical analysis -
Howard Schwartz, S. Davis (1981)
Matching corporate culture and business strategyOrganizational Dynamics, 10
-
S. Shapiro, T. Bonoma, Bruce Clark (1988)
Marketing Performance Assessment -
D. Davis, Michael Morris, Jeff Allen (1991)
Perceived environmental turbulence and its effect on selected entrepreneurship, marketing, and organizational characteristics in industrial firmsJournal of the Academy of Marketing Science, 19
-
10.5465/amr.1984.4277657
-
G. Day, R. Wensley (1983)
Marketing Theory with a Strategic OrientationJournal of Marketing, 47
-
C. Ferguson, R. Dickinson (1982)
Critical success factors for directors in the eightiesBusiness Horizons, 25
-
(1982)
A Factor Analysis Study of criteria Examined in the First-Lines Sales Manager Promotion Process, in An Assessment of Marketing Thought and Practice, B -
(1990)
Organising to Become Market Driven, Marketing Science Institute, Report no. 90-123 -
G. Canning (1988)
Is your company marketing oriented?The Journal of business strategy, 9 3
-
Bernard Jaworski, Ajay Kohli (1993)
Market Orientation: Antecedents and ConsequencesJournal of Marketing, 57
-
Bronislaw Verhage, E. Waarts (1988)
MARKETING PLANNING FOR IMPROVED PERFORMANCE: A COMPARATIVE ANALYSISInternational Marketing Review, 5
-
J. Swift (1991)
Foreign Language Ability and International MarketingEuropean Journal of Marketing, 25
-
P. Kotler (1977)
From sales obsession to marketing effectivenessHarvard Business Review, 55
-
Robert Ruekert (1992)
Developing a market orientation: An organizational strategy perspectiveInternational Journal of Research in Marketing, 9
-
W. Bilkey, G. Tesar (1977)
The Export Behavior of Smaller-Sized Wisconsin Manufacturing FirmsJournal of International Business Studies, 8
-
T. Bonoma (1985)
The Marketing Edge: Making Strategies Work -
M. Alpert, R. Peterson (1972)
On the Interpretation of Canonical AnalysisJournal of Marketing Research, 9
-
R. Hansen (1980)
A Self-Perception Interpretation of the Effect of Monetary and Nonmonetary Incentives on Mail Survey Respondent BehaviorJournal of Marketing Research, 17
-
(1988)
Marketing Management, 6th edition -
J. Child (1975)
MANAGERIAL AND ORGANIZATIONAL FACTORS ASSOCIATED WITH COMPANY PERFORMANCE‐PART II. A CONTINGENCY ANALYSISJournal of Management Studies, 12
-
(1995)
Assessing Market Orientation of High Technology Companies: A Study in the Finish Electrical and Electronic Industry. In Marketing for Today and for the 21st Century -
M. Aiken, J. Hage (1968)
Organizational interdependence and intra-organizational structure.American Sociological Review, 33
-
(1984)
Toward a Model of Organisations as Interpretation Systems -
C. Phillips (1971)
Industrial Market Structure and Economic Performance -
(1983)
A Profile of Profitable and Not-So-Profitable Small Firms -
York Freund (1988)
Critical success factors, 16
-
S. Macstravic (1998)
Marketing myopia.The Healthcare Forum journal, 41 5
-
10.1177/002224299405800104
-
G. Day (1991)
Learning about markets -
D. Dixon (1990)
Marketing as Production: The Development of a Concept:Journal of the Academy of Marketing Science, 18
-
W. Bilkey
The export behaviour of small sized Wisconin firms -
Craig Lundberg, J. Hage, M. Aiken (1970)
Social change in complex organizations -
10.2307/1251866
-
10.1007/BF02723423
-
Sanford Grossbart, Lawrence Crosby (1984)
Understanding the Bases of Parental Concern and Reaction to Children's Food AdvertisingJournal of Marketing, 48
-
A. Diamantopoulos, S. Hart (1993)
Linking market orientation and company performance: preliminary evidence on Kohli and Jaworski's frameworkJournal of Strategic Marketing, 1
-
D. Ford (1984)
Buyer/seller relationships in international industrial marketsThe International Executive, 27
-
Rohit Deshpandé (1982)
The Organizational Context of Market Research UseJournal of Marketing, 46
-
(1986)
Measurement of Business Performance in Strategy Research: A Competitive Analysis -
(1988)
Ethical practices of industrial purchases -
Rohit Deshpandé, G. Zaltman (1982)
Factors Affecting the Use of Market Research Information: A Path AnalysisJournal of Marketing Research, 19
-
(1991)
Response rates: A multinational perspective -
G. Avlonitis, S. Gounaris (1997)
Marketing Orientation and Company Performance Industrial vs. Consumer Goods CompaniesIndustrial Marketing Management, 26
-
John Narver, S. Slater (1990)
The Effect of a Market Orientation on Business ProfitabilityJournal of Marketing, 54
-
N. Piercy (1990)
Marketing Concepts and Actions: Implementing Marketing‐led Strategic ChangeEuropean Journal of Marketing, 24
-
J. Cadogan, A. Diamantopoulos (1995)
Narver and Slater, Kohli and Jaworski and the market orientation construct: integration and internationalizationJournal of Strategic Marketing, 3
-
John Narver, S. Slater (1992)
Market orientation, performance, and the moderating influence of competitive environment -
Franklin Houston (1986)
The Marketing Concept: What it is and What it is NotJournal of Marketing, 50
-
A. Felton (1959)
Making the marketing concept workHarvard Business Review, 37
-
D. Aaker (1989)
Managing Assets and Skills: The Key to a Sustainable Competitive AdvantageCalifornia Management Review, 31
-
(1993)
Culture Driven Strategic Marketing Planning -
(1954)
The Practice of Management, Harper and Row Publishers Inc., N. York -
P. Losty (1965)
A Behavioural Theory of the FirmJournal of the Operational Research Society, 16
-
R. Pascale (1990)
Managing on the Edge -
(1990)
Market Driven Strategy, New York -
William Donaldson (1995)
Manufacturers need to show greater commitment to customer serviceIndustrial Marketing Management, 24
-
K. Imai, I. Nonaka, H. Takeuchi (1985)
Managing the new product development process -
R. Robinson, J. Pearce (1988)
Planned patterns of strategic behavior and their relationship to business-unit performance†Southern Medical Journal, 9
-
(1996)
A State of the Art Review» In Marketing for An Expanding Europe -
C. Moorman (1995)
Organizational Market Information Processes: Cultural Antecedents and New Product OutcomesJournal of Marketing Research, 32
-
10.1016/0019-8501(84)90041-5
-
Rohit Deshpandé, J. Farley, F. Webster (1993)
Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad AnalysisJournal of Marketing, 57
-
(1991)
Response rates trends in Britain -
10.1007/BF02723919
-
S. Slater, John Narver (1994)
Does Competitive Environment Moderate the Market Orientation-Performance Relationship?:Journal of Marketing, 58
-
M Anttila, K Moller, A Rajala
Assessing market orientation of high technology companies: a study in the Finish electrical and electronic industry -
J. Pearce (1996)
Strategic Management -
R. Hall, N. Johnson, J. Haas (1967)
Organizational Size, Complexity, and FormalizationAmerican Sociological Review, 32
-
10.2307/1251331
-
10.1108/eb010211
-
S. Cavusgil (1984)
Differences among exporting firms based on their degree of internationalizationJournal of Business Research, 12
-
J. Armstrong, Terry Overton (1977)
Estimating Nonresponse Bias in Mail SurveysJournal of Marketing Research, 14
-
J. Lorsch (1986)
Managing Culture: The Invisible Barrier to Strategic ChangeCalifornia Management Review, 28
-
G. Hooley, J. Lynch, Jenny Shepherd (1990)
The Marketing Concept: Putting the Theory into PracticeEuropean Journal of Marketing, 24
-
G. Avlonitis, S. Gounaris
Marketing Orientation and Company Performance: A Comparative Study of Industrial vs. Consumer Goods Companies by -
大前 研一 (1983)
The mind of the strategist -
Gordon Greenley (1995)
FORMS OF MARKET ORIENTATION IN UK COMPANIESJournal of Management Studies, 32
-
(1979)
The Social Psychology of Organising -
10.2307/1251602
-
V. Wong, J. Saunders (1993)
Business orientations and corporate successJournal of Strategic Marketing, 1
-
Rohit Deshpandé, F. Webster (1989)
Organizational Culture and Marketing: Defining the Research AgendaJournal of Marketing, 53
-
D. Iacobucci, Gilbert Churchill (1976)
Marketing Research: Methodological Foundations -
(1989)
Management: Concepts & Applications -
Anil Menon, P. Varadarajan (1992)
A Model of Marketing Knowledge use within FirmsJournal of Marketing, 56
-
Ajay Kohli, Bernard Jaworski (1990)
Market Orientation: The Construct, Research Propositions, and Managerial ImplicationsJournal of Marketing, 54
- Publisher
- Emerald Publishing
- Copyright
- Copyright © 1999 MCB UP Ltd. All rights reserved.
- ISSN
- 0309-0566
- DOI
- 10.1108/03090569910285896
- Publisher site
- See Article on Publisher Site
Abstract
While a strong association between Marketing Orientation development and company performance has been established, the understanding of the Marketing Orientation remains unclear since some studies have suggested a philosophical nature for Marketing Orientation and some other studies concluded that Marketing Orientation represents a behavioural notion. As a result of this antithesis, research has not proceeded in the investigation on the factors that determine the degree of Marketing Orientation development. Shows that Marketing Orientation should be conceptualised synthetically since it represents the integration of a certain culture with specific behaviour. Closely examines the major determinants of Marketing Orientation development. Although exploratory in nature, suggests that Marketing Orientation development is determined by company‐specific, as well as by market‐specific factors with the former having a facilitating effect and the latter a coercive effect.
Journal
European Journal of Marketing – Emerald Publishing
Published: Dec 1, 1999
Keywords: Market orientation; Empirical research; Organizational performance; Relationship marketing; Marketing research