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M.R. Inder
Economics of information market
M. Chirmule, V. Dalvi, M.B. Patil
Photocopy supply services developed at NCL: a case study
M.L.N. Chary
Role of public relations tools in marketing library and information services
K. Eagleton (1988)
Quality assurance in Canadian hospital libraries—the challenge of the eightiesHealth Libraries Review, 5
D. Nachmias, Chava Nachmias (1976)
Research Methods in the Social Sciences
S. Ranganathan (1948)
The Five Laws of Library Science
D. Beauilieu
Preparing the organization for marketing of information products and services
P. Kotler, Richard Connor (1977)
Marketing Professional ServicesJournal of Marketing, 41
M. Gorman (1998)
The Five Laws of Library Science: Then & Now.School Library Journal, 44
The present paper reflects the gradual change in the need and use of the marketing concepts in libraries and information centres (LICs) and its fruitful effects in the service to the library users, and studies marketing of information products/services in LICs of R&D institutions of Council of Scientific & Industrial Research (CSIR) of India. The paper discusses the role of these LICs including marketing approach, need and application of a marketing program with the help of a survey. For the survey, data were collected through a detailed mailed questionnaire along with interviews. The findings reveal that librarians have a positive attitude towards the different aspects of marketing of a library's information products/services. The study recommends that currently efforts for increasing user‐awareness and separate financial support are requisite for efficient marketing. Instead of scattered approaches and different styles, a coherent view must be taken.
Library Management – Emerald Publishing
Published: Oct 1, 2004
Keywords: Libraries; Market research; Business planning; Services marketing; India
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