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Marketing library and information resources and services using social media platforms: the security question

Marketing library and information resources and services using social media platforms: the... Information resources and services are considered tangible assets which are valuable in decision making. Information can fulfill this function only if it is delivered via effective marketing at the end users’ doorsteps. The evolution of ICT, social media in particular, has created changes in all productive sectors and service-oriented organizations such as libraries. As well as discussing the need and use of social media by libraries for marketing efforts, this paper focuses on understanding the myriad of security implications that may exist. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Library Hi Tech News Emerald Publishing

Marketing library and information resources and services using social media platforms: the security question

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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
0741-9058
DOI
10.1108/lhtn-03-2019-0022
Publisher site
See Article on Publisher Site

Abstract

Information resources and services are considered tangible assets which are valuable in decision making. Information can fulfill this function only if it is delivered via effective marketing at the end users’ doorsteps. The evolution of ICT, social media in particular, has created changes in all productive sectors and service-oriented organizations such as libraries. As well as discussing the need and use of social media by libraries for marketing efforts, this paper focuses on understanding the myriad of security implications that may exist.

Journal

Library Hi Tech News – Emerald Publishing

Published: Aug 6, 2019

Keywords: Marketing; Library; Information resources; Social media; Security; ICT

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