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- Publisher
- Emerald Publishing
- Copyright
- © Emerald Publishing Limited
- ISSN
- 0741-9058
- DOI
- 10.1108/lhtn-03-2019-0022
- Publisher site
- See Article on Publisher Site
Abstract
Information resources and services are considered tangible assets which are valuable in decision making. Information can fulfill this function only if it is delivered via effective marketing at the end users’ doorsteps. The evolution of ICT, social media in particular, has created changes in all productive sectors and service-oriented organizations such as libraries. As well as discussing the need and use of social media by libraries for marketing efforts, this paper focuses on understanding the myriad of security implications that may exist.
Journal
Library Hi Tech News – Emerald Publishing
Published: Aug 6, 2019
Keywords: Marketing; Library; Information resources; Social media; Security; ICT