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Marketing Intelligence & Planning

Marketing Intelligence & Planning Three approaches to marketing are reviewed new tools forevaluating marketing performance in an organisation offer a practicalguide applying the principles of niche marketing to larger companiescan be successful and profitable todays technology has transformedcustomer choice and marketing is now an integral part of how a companyfunctions. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Intelligence & Planning Emerald Publishing

Marketing Intelligence & Planning

Thomas, Michael J.
Marketing Intelligence & Planning , Volume 9 (6): 2 – Jun 1, 1991
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0263-4503
DOI
10.1108/EUM0000000001102
Publisher site
See Article on Publisher Site

Abstract

Three approaches to marketing are reviewed new tools forevaluating marketing performance in an organisation offer a practicalguide applying the principles of niche marketing to larger companiescan be successful and profitable todays technology has transformedcustomer choice and marketing is now an integral part of how a companyfunctions.

Journal

Marketing Intelligence & Planning – Emerald Publishing

Published: Jun 1, 1991

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