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Marketing Intelligence & Planning

Marketing Intelligence & Planning Whither Public Opinion Polls One of the bedrocks of marketing intelligence and planning is market information and the activities of market research. There has been one considerable recent blow to the reputation of market research and the researching organizations. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Intelligence & Planning Emerald Publishing

Marketing Intelligence & Planning

Marketing Intelligence & Planning , Volume 10 (5): 47 – May 1, 1992
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0263-4503
DOI
10.1108/eb045782
Publisher site
See Article on Publisher Site

Abstract

Whither Public Opinion Polls One of the bedrocks of marketing intelligence and planning is market information and the activities of market research. There has been one considerable recent blow to the reputation of market research and the researching organizations.

Journal

Marketing Intelligence & Planning – Emerald Publishing

Published: May 1, 1992

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