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Marketing Information Systems

Marketing Information Systems Computerised marketing information systems have been discussed inthe marketing and information systems literature for some time. Looks atthe extent to which they have been implemented in the UK and concludesthat they are still in their infancy. A schema for a marketinginformation system is presented together with some pitfalls in designthat must be avoided. Discussion finally turns to how such aninformation system may be used. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Decision Emerald Publishing

Marketing Information Systems

Proctor, R.A.
Management Decision , Volume 29 (4) – Apr 1, 1991
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0025-1747
DOI
10.1108/00251749110141824
Publisher site
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Abstract

Computerised marketing information systems have been discussed inthe marketing and information systems literature for some time. Looks atthe extent to which they have been implemented in the UK and concludesthat they are still in their infancy. A schema for a marketinginformation system is presented together with some pitfalls in designthat must be avoided. Discussion finally turns to how such aninformation system may be used.

Journal

Management Decision – Emerald Publishing

Published: Apr 1, 1991

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