Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Marketing Information and Decision Support Systems for Services

Marketing Information and Decision Support Systems for Services Discusses the relevance of formal marketing information systems forservices marketing. Examines information technology and its potentialfor services marketing, presenting a design for an integrated servicesmarketing information system. Examines emerging technologies and theirapplications to service marketing problems. Considers the overlapbetween marketing and operations for service businesses. Concludes witha discussion of an implementation vector for exploiting the benefits ofthis overlap and of related managerial issues. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Services Marketing Emerald Publishing

Marketing Information and Decision Support Systems for Services

Journal of Services Marketing , Volume 6 (1): 14 – Jan 1, 1992

Loading next page...
 
/lp/emerald-publishing/marketing-information-and-decision-support-systems-for-services-eNpu2jVmY7
Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0887-6045
DOI
10.1108/08876049210035773
Publisher site
See Article on Publisher Site

Abstract

Discusses the relevance of formal marketing information systems forservices marketing. Examines information technology and its potentialfor services marketing, presenting a design for an integrated servicesmarketing information system. Examines emerging technologies and theirapplications to service marketing problems. Considers the overlapbetween marketing and operations for service businesses. Concludes witha discussion of an implementation vector for exploiting the benefits ofthis overlap and of related managerial issues.

Journal

Journal of Services MarketingEmerald Publishing

Published: Jan 1, 1992

There are no references for this article.