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- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0887-6045
- DOI
- 10.1108/08876049210035773
- Publisher site
- See Article on Publisher Site
Abstract
Discusses the relevance of formal marketing information systems forservices marketing. Examines information technology and its potentialfor services marketing, presenting a design for an integrated servicesmarketing information system. Examines emerging technologies and theirapplications to service marketing problems. Considers the overlapbetween marketing and operations for service businesses. Concludes witha discussion of an implementation vector for exploiting the benefits ofthis overlap and of related managerial issues.
Journal
Journal of Services Marketing – Emerald Publishing
Published: Jan 1, 1992