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- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
- ISSN
- 1352-2752
- DOI
- 10.1108/13522750410540209
- Publisher site
- See Article on Publisher Site
Abstract
This paper presents some of the findings to emerge from a qualitative study of social enterprise in the UK. The findings discussed in this paper refer to the marketing activities of social enterprises and consider the extent to which these can be described as “entrepreneurial”. This discussion suggests that while social enterprises do engage in entrepreneurial marketing, the local embeddedness of their activities, their not‐for‐profit orientation and challenges posed by social exclusion impact on their marketing activities.
Journal
Qualitative Market Research An International Journal – Emerald Publishing
Published: Sep 1, 2004
Keywords: Entrepreneurialism; Marketing; Quality; Research; Social environment