Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You and Your Team.

Learn More →

Marketing in the Age of Intelligence: The Case for Control

Marketing in the Age of Intelligence: The Case for Control Revolutionising advances in computer and communication technology have pushed intelligence about the environment to the top of an organisation′s resource priorities, and organisations into the “Age of Intelligence”. Marketing is increasingly defined and driven by a managerial philosophy that explicitly acknowledges the intelligence dependence of the organisation in controlling relationships with key people who control critical demands and constraints in an environment of ceaseless change. The core concept of the emerging new managerial philosophy is the control concept. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

Marketing in the Age of Intelligence: The Case for Control

Loading next page...
 
/lp/emerald-publishing/marketing-in-the-age-of-intelligence-the-case-for-control-P5Jt4127C2
Publisher
Emerald Publishing
Copyright
Copyright © 1991 MCB UP Ltd. All rights reserved.
ISSN
0309-0566
DOI
10.1108/03090569110143053
Publisher site
See Article on Publisher Site

Abstract

Revolutionising advances in computer and communication technology have pushed intelligence about the environment to the top of an organisation′s resource priorities, and organisations into the “Age of Intelligence”. Marketing is increasingly defined and driven by a managerial philosophy that explicitly acknowledges the intelligence dependence of the organisation in controlling relationships with key people who control critical demands and constraints in an environment of ceaseless change. The core concept of the emerging new managerial philosophy is the control concept.

Journal

European Journal of MarketingEmerald Publishing

Published: Aug 1, 1991

Keywords: Environment; Management control; Management information; Management philosophy; Marketing management

There are no references for this article.