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MARKETING IN 1992 THE MYTHS AND REALITIES

MARKETING IN 1992 THE MYTHS AND REALITIES The creation of a Single Market in 1992 will mean a much broader task for the marketing function. According to Raymond M Schonfeld of Single Market Ventures the marketing task will not simply be to sell better or harder it is about defining and securing a durable competitive position in a wider international market. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Logistics World Emerald Publishing

MARKETING IN 1992 THE MYTHS AND REALITIES

SCHONFELD, RAYMOND M
Logistics World , Volume 1 (4): 4 – Apr 1, 1988
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0953-2137
DOI
10.1108/eb007447
Publisher site
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Abstract

The creation of a Single Market in 1992 will mean a much broader task for the marketing function. According to Raymond M Schonfeld of Single Market Ventures the marketing task will not simply be to sell better or harder it is about defining and securing a durable competitive position in a wider international market.

Journal

Logistics World – Emerald Publishing

Published: Apr 1, 1988

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