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Marketing Hospitality into the 21st Century

Marketing Hospitality into the 21st Century The most important issues facing hospitality marketing, as itenters the 21st century, are outlined, discussed and analysed from twoaspects competitive conditions and new directions. Strategic trends arepredicted including product portfolio marketing internal andrelationship marketing inferential market research computerisedmarketing indirect channels of distribution customisation globalmarketing guerilla and flanking marketing and green marketing.Environmental scanning is held to be the only way of preparing forvolatile industry conditions. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Contemporary Hospitality Management Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0959-6119
DOI
10.1108/EUM0000000001675
Publisher site
See Article on Publisher Site

Abstract

The most important issues facing hospitality marketing, as itenters the 21st century, are outlined, discussed and analysed from twoaspects competitive conditions and new directions. Strategic trends arepredicted including product portfolio marketing internal andrelationship marketing inferential market research computerisedmarketing indirect channels of distribution customisation globalmarketing guerilla and flanking marketing and green marketing.Environmental scanning is held to be the only way of preparing forvolatile industry conditions.

Journal

International Journal of Contemporary Hospitality ManagementEmerald Publishing

Published: Mar 1, 1991

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