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MARKETING HEALTHY EATING

MARKETING HEALTHY EATING Recent reports on the eating habits of children throughout North Yorkshire came as no surprise to school meals organisers in the county. The reports showed that many children regularly make a beeline for chips, crisps and fizzy drinks. So to tackle the problem of how to encourage children to make a more healthy choice, the Education Catering Service decided to adopt marketing methods used by other modern businesses. After all, a service industry with a turnover of several millions and employing 1500 staff must consider itself a business and look at its business through the eyes of the customer. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Nutrition & Food Science Emerald Publishing

MARKETING HEALTHY EATING

Nutrition & Food Science , Volume 86 (6): 2 – Jun 1, 1986

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0034-6659
DOI
10.1108/eb059147
Publisher site
See Article on Publisher Site

Abstract

Recent reports on the eating habits of children throughout North Yorkshire came as no surprise to school meals organisers in the county. The reports showed that many children regularly make a beeline for chips, crisps and fizzy drinks. So to tackle the problem of how to encourage children to make a more healthy choice, the Education Catering Service decided to adopt marketing methods used by other modern businesses. After all, a service industry with a turnover of several millions and employing 1500 staff must consider itself a business and look at its business through the eyes of the customer.

Journal

Nutrition & Food ScienceEmerald Publishing

Published: Jun 1, 1986

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