Marketing Decision Support Systems A Role for Neural Networking

Marketing Decision Support Systems A Role for Neural Networking Looks at how neural network technology can be used to learnmarketing data patterns and help build up marketing decision supportsystems. Marketing abounds with potential applications for this method.Provides analysis and some illustrations of how the technology can beused in place of more traditional approaches. Neural network technologycan deal with both analogue and binary data patterns and can be employedto emulate an expert system. Discusses one modestly priced system nowavailable for use with personal computers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Intelligence & Planning Emerald Publishing

Marketing Decision Support Systems A Role for Neural Networking

Marketing Intelligence & Planning, Volume 10 (1): 6 – Jan 1, 1992

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0263-4503
DOI
10.1108/02634509210007830
Publisher site
See Article on Publisher Site

Abstract

Looks at how neural network technology can be used to learnmarketing data patterns and help build up marketing decision supportsystems. Marketing abounds with potential applications for this method.Provides analysis and some illustrations of how the technology can beused in place of more traditional approaches. Neural network technologycan deal with both analogue and binary data patterns and can be employedto emulate an expert system. Discusses one modestly priced system nowavailable for use with personal computers.

Journal

Marketing Intelligence & PlanningEmerald Publishing

Published: Jan 1, 1992

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