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MARKETING CAN IT IMPROVE COST EFFECTIVENESS

MARKETING CAN IT IMPROVE COST EFFECTIVENESS In the Northeast, taxpayers are looking toward a winter that threatens deeper cuts into their pocketbooks. An economy that was supposed to continue its growth has turned flat. The real estate market is in tatters, just as S&L bailouts and the eternal U.S. budget deficit drive a wedge into the President's vow of no new taxes at the federal level. And a larger percentage of the citizenry relies on fixed incomes that make a mockery of the golden years. These are all longterm problems with no quickfix solutions. The portents of a dismal decade for tax supported institutions are all around us. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Bottom Line: Managing Library Finances Emerald Publishing

MARKETING CAN IT IMPROVE COST EFFECTIVENESS

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0888-045X
DOI
10.1108/eb025291
Publisher site
See Article on Publisher Site

Abstract

In the Northeast, taxpayers are looking toward a winter that threatens deeper cuts into their pocketbooks. An economy that was supposed to continue its growth has turned flat. The real estate market is in tatters, just as S&L bailouts and the eternal U.S. budget deficit drive a wedge into the President's vow of no new taxes at the federal level. And a larger percentage of the citizenry relies on fixed incomes that make a mockery of the golden years. These are all longterm problems with no quickfix solutions. The portents of a dismal decade for tax supported institutions are all around us.

Journal

The Bottom Line: Managing Library FinancesEmerald Publishing

Published: Mar 1, 1991

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