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Marketing

Marketing It is becoming more and more apparent that the war on terror will not be won on the battlefield. This warlike the Cold Waris primarily a battle of ideas. Success depends on building support in the global community for a positive vision of international relations that is a credible alternative to that promoted by the terrorists. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Marketing

Silver, Steve; Hill, Sam
Journal of Business Strategy , Volume 23 (4): 6 – Apr 1, 2002
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb040255
Publisher site
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Abstract

It is becoming more and more apparent that the war on terror will not be won on the battlefield. This warlike the Cold Waris primarily a battle of ideas. Success depends on building support in the global community for a positive vision of international relations that is a credible alternative to that promoted by the terrorists.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Apr 1, 2002

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