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MarketEntry Approaches for the Pacific Rim

MarketEntry Approaches for the Pacific Rim Small and midsize U.S. firms have adopted unorthodox but effective methods to sell their products and services overseas. Larger companies can do well to emulate the tactics used by these firms to identify and enter Asian markets. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

MarketEntry Approaches for the Pacific Rim

Van Horn, Mike
Journal of Business Strategy , Volume 11 (2): 6 – Feb 1, 1990
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039356
Publisher site
See Article on Publisher Site

Abstract

Small and midsize U.S. firms have adopted unorthodox but effective methods to sell their products and services overseas. Larger companies can do well to emulate the tactics used by these firms to identify and enter Asian markets.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Feb 1, 1990

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