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MarketEntry Approaches for Central Europe

MarketEntry Approaches for Central Europe It is tempting to think of the countries of Central Europe as one homogeneous region. But their prewar stages of economic development varied greatly, their communistera experience varied significantly, their ethnic and linguistic differences are as great as those between Great Britain and Spain, and the distance between Gdansk in northern Poland and Szeged in southern Hungary is greater than that between Frankfurt and Rome. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

MarketEntry Approaches for Central Europe

Niemans, Jan
Journal of Business Strategy , Volume 14 (2): 7 – Feb 1, 1993
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039543
Publisher site
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Abstract

It is tempting to think of the countries of Central Europe as one homogeneous region. But their prewar stages of economic development varied greatly, their communistera experience varied significantly, their ethnic and linguistic differences are as great as those between Great Britain and Spain, and the distance between Gdansk in northern Poland and Szeged in southern Hungary is greater than that between Frankfurt and Rome.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Feb 1, 1993

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