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Marketdriven Strategies and the Design of Flexible Production Systems Evidence from the Electronics Industry

Marketdriven Strategies and the Design of Flexible Production Systems Evidence from the... Links the concept of marketdriven business strategies with thedesign of production systems. It draws upon the case of a firm which,during the last decade, changed its strategy from beingtechnology led to market driven. Theresearch, based on interdisciplinary fieldwork involving longtermparticipant observation, investigated the factors which contribute tothe successful design and implementation of flexible production systemsin electronics assembly. These investigations were conducted incollaboration with a major computer manufacturer, with other electronicsfirms being studied for comparison. The research identified a number ofstrategies and actions seen as crucial to the development of efficientflexible production systems, namely effective integration ofsubsystems, development of appropriate controls and performancemeasures, compatibility between production system design andorganization structure, and the development of a climate conducive toorganizational change. Overall, the analysis suggests that in theelectronics industry there exists an extremely high degree ofenvironmental complexity and turbulence. This serves to shape thestrategic, technical and social structures that are developed to matchthis complexity, examples of which are niche marketing, flexiblemanufacturing and employee harmonization. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Operations & Production Management Emerald Publishing

Marketdriven Strategies and the Design of Flexible Production Systems Evidence from the Electronics Industry

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0144-3577
DOI
10.1108/01443579210009032
Publisher site
See Article on Publisher Site

Abstract

Links the concept of marketdriven business strategies with thedesign of production systems. It draws upon the case of a firm which,during the last decade, changed its strategy from beingtechnology led to market driven. Theresearch, based on interdisciplinary fieldwork involving longtermparticipant observation, investigated the factors which contribute tothe successful design and implementation of flexible production systemsin electronics assembly. These investigations were conducted incollaboration with a major computer manufacturer, with other electronicsfirms being studied for comparison. The research identified a number ofstrategies and actions seen as crucial to the development of efficientflexible production systems, namely effective integration ofsubsystems, development of appropriate controls and performancemeasures, compatibility between production system design andorganization structure, and the development of a climate conducive toorganizational change. Overall, the analysis suggests that in theelectronics industry there exists an extremely high degree ofenvironmental complexity and turbulence. This serves to shape thestrategic, technical and social structures that are developed to matchthis complexity, examples of which are niche marketing, flexiblemanufacturing and employee harmonization.

Journal

International Journal of Operations & Production ManagementEmerald Publishing

Published: Feb 1, 1992

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