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Market research in tourism The American travel pattern

Market research in tourism The American travel pattern Market research studies are far more common in America than in Europe. In the United States every year hundreds of surveys are made either to explore public opinion on certain political issues, or to investigate consumer opinion and preferences with regard to certain products or specific brands. New products with a nationwide appeal are seldom promoted before their main features use, quality, price, packaging, etc. are carefully examined and checked against the results of special consumer surveys and a general analysis of the competitive conditions of the market. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Tourist Review Emerald Publishing

Market research in tourism The American travel pattern

The Tourist Review , Volume 4 (3): 10 – Mar 1, 1949

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0251-3102
DOI
10.1108/eb059641
Publisher site
See Article on Publisher Site

Abstract

Market research studies are far more common in America than in Europe. In the United States every year hundreds of surveys are made either to explore public opinion on certain political issues, or to investigate consumer opinion and preferences with regard to certain products or specific brands. New products with a nationwide appeal are seldom promoted before their main features use, quality, price, packaging, etc. are carefully examined and checked against the results of special consumer surveys and a general analysis of the competitive conditions of the market.

Journal

The Tourist ReviewEmerald Publishing

Published: Mar 1, 1949

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