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Market potential for organic foods in Europe

Market potential for organic foods in Europe Examines the potential of organic foods in European markets, focusing on consumer demand for organic foods and the possibilities for market expansion. Aims to assess potential sales, to identify the factors determining buying propensity, and to identify the main market barriers. Identifies the types of consumers who purchase organic foods, classifying them according to socio-economic and demographic characteristics. Elucidates the motives for purchasing and the willingness to pay. Identifies the main market barriers and bottlenecks, and examins the potential for future expansion. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Food Journal Emerald Publishing

Market potential for organic foods in Europe

Mette Wier; Carmen Calverley
British Food Journal , Volume 104 (1): 18 – Feb 1, 2002
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18 pages

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Publisher
Emerald Publishing
Copyright
Copyright © 2002 MCB UP Ltd. All rights reserved.
ISSN
0007-070X
DOI
10.1108/00070700210418749
Publisher site
See Article on Publisher Site

Abstract

Examines the potential of organic foods in European markets, focusing on consumer demand for organic foods and the possibilities for market expansion. Aims to assess potential sales, to identify the factors determining buying propensity, and to identify the main market barriers. Identifies the types of consumers who purchase organic foods, classifying them according to socio-economic and demographic characteristics. Elucidates the motives for purchasing and the willingness to pay. Identifies the main market barriers and bottlenecks, and examins the potential for future expansion.

Journal

British Food Journal – Emerald Publishing

Published: Feb 1, 2002

Keywords: Consumer behaviour; Marketing

References

  • Acceptable food for the future – meeting consumer demand
    Arthey, D.