Access the full text.
Sign up today, get DeepDyve free for 14 days.
Joanne Klebba, W. Cox (1980)
Industrial marketing researchJournal of Marketing Research, 17
John Forbis, Nitin Mehta (1981)
Value-based strategies for industrial productsBusiness Horizons, 24
R. Haas (1977)
SIC System and related data for more effective market researchIndustrial Marketing Management, 6
Eric Hippel (1986)
Lead users: a source of novel product conceptsManagement Science, 32
Speeding technology to market, and to the rightmarket, is increasingly held out as the hallmarkof well run technologybased organisations. Thispaper details an inexpensive methodology toevaluate the economic viability of technologies thathave potential applicability in a broad range ofmarket segments.
Management Decision – Emerald Publishing
Published: Aug 1, 1990
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.