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Market demarcation Theoretical framework and results of an empirical investigation of the German car market

Market demarcation Theoretical framework and results of an empirical investigation of the German... Market demarcation is based on the idea that a sales market is not an undifferentiated set of products, but that it rather embodies an entity made up of separate groups of products which differ with regard to certain demand‐relevant characteristics. The term market demarcation is defined first as a market structure explained by drawing boundaries. Carrying on from this idea, describes a procedure for demarcating markets. The procedure comprises three steps: the first aim is to define the products which make up the overall market that has to be structured. The second task is to determine the centre on the basis of which the overall market can be divided up into different submarkets. Finally, these submarkets must be identified using statistical methods. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

Market demarcation Theoretical framework and results of an empirical investigation of the German car market

European Journal of Marketing , Volume 29 (11): 17 – Nov 1, 1995

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Publisher
Emerald Publishing
Copyright
Copyright © 1995 MCB UP Ltd. All rights reserved.
ISSN
0309-0566
DOI
10.1108/03090569510100687
Publisher site
See Article on Publisher Site

Abstract

Market demarcation is based on the idea that a sales market is not an undifferentiated set of products, but that it rather embodies an entity made up of separate groups of products which differ with regard to certain demand‐relevant characteristics. The term market demarcation is defined first as a market structure explained by drawing boundaries. Carrying on from this idea, describes a procedure for demarcating markets. The procedure comprises three steps: the first aim is to define the products which make up the overall market that has to be structured. The second task is to determine the centre on the basis of which the overall market can be divided up into different submarkets. Finally, these submarkets must be identified using statistical methods.

Journal

European Journal of MarketingEmerald Publishing

Published: Nov 1, 1995

Keywords: Germany; Marketing strategy; Motor industry; Product management; Target markets

References

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