Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You and Your Team.

Learn More →

Market‐based learning, entrepreneurship and the high technology small firm

Market‐based learning, entrepreneurship and the high technology small firm Discusses case study and interview evidence to examine the evolution and development of entrepreneurial strategies in the high technology small firm (HTSF). Evidence from case study material suggests that a period of non high technology development can be an advantage for the entrepreneur to gain essential contacts, networks and learn to develop strategy, as well as time to acquire income and funding to permit the development of the technology‐based firm. The paper discusses evidence from four rich case studies. Each of these involved a non‐high tech start‐up, yet this was still crucial to the entrepreneurship process and learning of the entrepreneur. Material from case evidence is also combined with interview evidence to discuss the critical factors in the learning process and the development of entrepreneurial strategies from a programme of interviews with HTSFs. It is argued that the evolution of a marketing strategy is part of the learning process involved in entrepreneurial development, we need to understand the diversity of this process if intervention is to be better informed by practitioners and by policy makers. In this paper we stress the diversity of entrepreneurial development, within HTSFs, discuss the importance of learning in entrepreneurial development for developing marketing strategies and develop policy implications for intervention. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Entrepreneurial Behaviour & Research Emerald Publishing

Market‐based learning, entrepreneurship and the high technology small firm

Download PDF
20 pages
Read Article

Loading next page...
 
/lp/emerald-publishing/market-based-learning-entrepreneurship-and-the-high-technology-small-vxAWgPDCpP
Publisher
Emerald Publishing
Copyright
Copyright © 1999 MCB UP Ltd. All rights reserved.
ISSN
1355-2554
DOI
10.1108/13552559910293173
Publisher site
See Article on Publisher Site

Abstract

Discusses case study and interview evidence to examine the evolution and development of entrepreneurial strategies in the high technology small firm (HTSF). Evidence from case study material suggests that a period of non high technology development can be an advantage for the entrepreneur to gain essential contacts, networks and learn to develop strategy, as well as time to acquire income and funding to permit the development of the technology‐based firm. The paper discusses evidence from four rich case studies. Each of these involved a non‐high tech start‐up, yet this was still crucial to the entrepreneurship process and learning of the entrepreneur. Material from case evidence is also combined with interview evidence to discuss the critical factors in the learning process and the development of entrepreneurial strategies from a programme of interviews with HTSFs. It is argued that the evolution of a marketing strategy is part of the learning process involved in entrepreneurial development, we need to understand the diversity of this process if intervention is to be better informed by practitioners and by policy makers. In this paper we stress the diversity of entrepreneurial development, within HTSFs, discuss the importance of learning in entrepreneurial development for developing marketing strategies and develop policy implications for intervention.

Journal

International Journal of Entrepreneurial Behaviour & Research – Emerald Publishing

Published: Aug 1, 1999

Keywords: Small firms; Entrepreneurship; Marketing strategy; Learning

References

  • Managing Innovation within Networks
    Biemans, W.G.
  • Marketing and Entrepreneurship in SMEs An Innovative Approach
    Carson, D.; Cromie, S.; McGowan, P.; Hill, J.
  • Winning at New Products
    Cooper, R.G.
  • New products: the factors that drive success
    Cooper, R.G.
  • New products: the factors that drive success
    Day, G.S.
  • Issues in a regional comparison of risk management, insurance and HTSFs
    Deakins, D.; Paddison, A.
  • Risk management, insurance and HTSFs
    Deakins, D.; Paddison, A.; Bentley, P.
  • Understanding new markets for new products
    Dougherty, D.
  • Informal information flow and the nature of expertise in financial services
    Fleck, J.
  • Beyond marketing: the diffusion of entrepreneurship in the modern corporation
    Foxall, G.R.; Minkes, A.L.
  • Small firms training and competitiveness: building upon the small business as a learning organisation
    Gibb, A.A.
  • Quo Vadis, marketing? Toward a relationship marketing paradigm
    Gronroos, C.
  • International Marketing and Purchasing of Industrial Goods: An Interaction Approach
    Hakansson, H. (Ed.)
  • Industrial Technological Development: A Network Approach
    Hakansson, H. (Ed)
  • Corporate imagination and expeditionary marketing
    Hamel, G.; Pralahad, C.K.
  • Research at the marketing interface to advance entreptreneurship theory
    Hills, G.E.; Laforge, R.W.
  • Organisational learning: a guide for executives in technology critical organisations
    Huber, G.P.
  • Market orientation: antecedents and consequences
    Jaworsky, B.J.; Kohli, A.K.
  • Commercializing New Technologies, Getting from Mind to Market
    Jolly, V.K.
  • A typology of technology‐based entrepreneurs: a model based on previous occupational background
    Jones‐Evans, D.
  • Technical entrepreneurship, strategy and experience
    Jones‐Evans, D.
  • Technology entrepreneurship, experience and the management of small technology‐based firms ‐ exploratory evidence from the UK
    Jones‐Evans, D.
  • Developing creative business insights: serendipity and its potential
    Martello, W.E.
  • Marketing is home for the entrepreneurial process
    Murray, J.A.
  • Introduction
    Muzyka, D.F.; Hills, G.E.
  • The effect of market orientation on business profitability
    Narver, J.C.; Slater, S.F.
  • The Knowledge Creating Company
    Nonaka, I.; Takeuchi, H.
  • High Technology Small Firms
    Oakey, R.P.
  • High Technology Small Firms: Variable Barriers to Growth
    Oakey, R.P.
  • Small business usage of target marketing
    Peterson, R.T.
  • The Tacit Dimension
    Polanyi, M.
  • Entrepreneurs in High Technology ‐ Lessons from MIT and Beyond
    Roberts, E.
  • The role of marketing its impact on small enterprise research
    Romano, C.; Ratnatunga, J.
  • Successful and unsuccessful innovators
    Rothwell, R.
  • Market information processing and organizational learning
    Sinkula, J.M.
  • Approaches to small firm marketing ‐ a critique
    Siu, W.S.; Kirby, D.A.
  • Market orientation and the learning organization
    Slater, S.F.; Narver, J.C.
  • Market Signalling: Information Transfer in Hiring and Related Economic Processes
    Spence
  • Making knowledge the basis of a dynamic theory of the firm
    Spender, J.C.
  • Managing Innovation, Integrating Technological Market and Organizational Change
    Tidd, J.; Bessant, J.; Pavitt, K.
  • High technology small firms in the UK
    Westhead, P.; Jones‐Evans, D.
  • The Sources of Innovation
    von Hippel, E.
  • Marketing’s limited role in new product development in one computer systems firm
    Workman, J.P. Jr

You’re reading a free preview. Subscribe to read the entire article.

Try 2 weeks free now

DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

or browse the journals available

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$499/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

Sign up
for free
Start 14 day
Free Trial