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Managing Your Competitor's Strategy

Managing Your Competitor's Strategy Competing on a productbyproduct basis no longer works. Rather, take a broad view of potential competitors then manage the overall strategies of key players. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Managing Your Competitor's Strategy

Robert, Michel M.
Journal of Business Strategy , Volume 11 (2): 5 – Feb 1, 1990
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039358
Publisher site
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Abstract

Competing on a productbyproduct basis no longer works. Rather, take a broad view of potential competitors then manage the overall strategies of key players.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Feb 1, 1990

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