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Managing the S Curves of Innovation

Managing the S Curves of Innovation Considers the development of the culture of innovation and how theconcept can be beneficial in business. Examines the application ofmarketing innovation new products and technological innovation whichis not market driven. Illustrates the growth of innovative productsthrough S curves and ProductLife Cycles. Concludes thatinnovation needs to be encouraged by managers, albeit within acontrolled framework that maximizes the inherent benefits, flexibilityand emphasis on the need for change being central to the successfulimplementation of such a programme. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business & Industrial Marketing Emerald Publishing

Managing the S Curves of Innovation

Journal of Business & Industrial Marketing , Volume 7 (3): 12 – Mar 1, 1992

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0885-8624
DOI
10.1108/08858629210035418
Publisher site
See Article on Publisher Site

Abstract

Considers the development of the culture of innovation and how theconcept can be beneficial in business. Examines the application ofmarketing innovation new products and technological innovation whichis not market driven. Illustrates the growth of innovative productsthrough S curves and ProductLife Cycles. Concludes thatinnovation needs to be encouraged by managers, albeit within acontrolled framework that maximizes the inherent benefits, flexibilityand emphasis on the need for change being central to the successfulimplementation of such a programme.

Journal

Journal of Business & Industrial MarketingEmerald Publishing

Published: Mar 1, 1992

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